US Census Bureau Revisions Shrink America's Youngest Population: Implications for Carter's Future Market
When I’m working on $CRI [Carter’s], I need to update the forecasted population growth for the “zero to 5” segment in the US (done by the US Census Bureau), as they are the company’s core “clients.” The first chart below shows—per various group ages—how many millions of people the US has had and is expected to have over the next few decades.
The yellow arrow highlights the “zero to 5” group. Just below it is the “6 to 10” group. Note that the US Census Bureau drops the number of young children in the US with each dataset revision. The second chart gives you an idea of how much: in 2022, the “zero to 5” group’s estimate was reduced by almost 9%!